It started with the search for the perfect mascara.
In 2018, Brooklyn & Bailey created the formula they couldn’t find — one that lengthens and volumizes in one easy step. That became our Blackout Mascara and the beginning of Lash Next Door.
In 2020, we expanded into apparel and accessories, and in 2025, added Espresso Brown Mascara for a softer take on our signature formula.
One mascara started it all. We’re just getting started.
What makes us different
We’re all about creating products that are fun, functional, and made for everyday life. From our signature mascara formulas to our apparel and accessories, every product is designed with the details that make you actually want to use it.
We’re also constantly listening to our community — whether that means creating a new mascara shade you’ve been asking for or bringing back a favorite style.
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This collab 10/10!","variants":[],"first_name":"Cassie ","last_name":"","shopDomain":"shopbrooklynandbailey.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0004/4859/3983/files/4_f936f804-d039-402e-8e82-a1765233fe85.png?v=1776966095","productLink":"https://lashnextdoor.com/products/stitched-stories-kindle-case","title":"Stitched Stories Kindle Case","handle":"stitched-stories-kindle-case"}],"productIds":[8120465621055],"verifyBuyer":false,"countryCode":"US","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"createdAt":"2026-07-03T22:25:00.059Z","status":"approved","discountCode":"AIR-F5U5KIYQSXKF","discountId":23419253424191,"priceRuleId":1357530529855,"id":"roDlTr1RViM2ZxifHMQV","isProductExists":true},{"firstName":"Paige Clements ","lastName":"","images":[],"rate":5,"content":"Truly the best mascara I have ever used! 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Love it so so so much!!!","variants":[],"first_name":"Anjyle","last_name":"","shopDomain":"shopbrooklynandbailey.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0004/4859/3983/files/blackoutmascara-oldpackageopen.png?v=1775057557","productLink":"https://lashnextdoor.com/products/lash-next-door-mascara","title":"Lash Next Door® Mascara | Blackout","handle":"lash-next-door-mascara"}],"productIds":[7036268445759],"verifyBuyer":false,"countryCode":"US","helpful":0,"notHelpful":0,"hasImages":false,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"createdAt":"2026-05-01T00:13:03.845Z","status":"approved","id":"mVAt0tV8vJr1VGznYKPW","isProductExists":true},{"firstName":"Hazel Laurie","lastName":"","images":[],"rate":5,"content":"I love this case, it is the best!","variants":[],"first_name":"Hazel Laurie","last_name":"","shopDomain":"shopbrooklynandbailey.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0004/4859/3983/files/IMG_1678_d44ab014-3aee-4810-9518-71a1b5eb4a97.jpg?v=1731527303","productLink":"https://lashnextdoor.com/products/berry-sweet-reads-kindle-case","title":"Berry Sweet Kindle Case","handle":"berry-sweet-reads-kindle-case"}],"productIds":[7627608784959],"verifyBuyer":false,"countryCode":"US","helpful":0,"notHelpful":0,"hasImages":false,"verified":false,"source":"Written by guest","pinned":false,"isFeatured":false,"createdAt":"2026-04-17T16:53:31.022Z","status":"approved","id":"RTRYLOv3VdkQDult0ns0","isProductExists":true},{"firstName":"TARYN","lastName":"MILLER","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FX3VTZU99A3bfzSPfRl2e%2F1776388457278_image.webp?alt=media&token=59be3244-1a1b-4031-b2f1-c8212ea1d674"],"rate":5,"content":"ABSOLUTELY OBSESSED! 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It is perfect. I like a natural look for my mascara and this is perfect because I can use it lightly for day to day and add more when I'm dressing up. As a blonde I love the color and feel like it looks natural on me. 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It doesn't flake, which is like my number one problem with other mascaras. I am also a brown mascara girl, through and through and this is like a true brown. Not the off black that bigger companies try to push as brown. I also was having a hard time findind a water-resistant formula for brown mascara and this is the best one I've found. 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