It started with the search for the perfect mascara.
In 2018, Brooklyn & Bailey created the formula they couldn’t find — one that lengthens and volumizes in one easy step. That became our Blackout Mascara and the beginning of Lash Next Door.
In 2020, we expanded into apparel and accessories, and in 2025, added Espresso Brown Mascara for a softer take on our signature formula.
One mascara started it all. We’re just getting started.
We’re all about creating products that are fun, functional, and made for everyday life. From our signature mascara formulas to our apparel and accessories, every product is designed with the details that make you actually want to use it.
We’re also constantly listening to our community — whether that means creating a new mascara shade you’ve been asking for or bringing back a favorite style.
