New Arrivals

305 products

Woman wearing a black and white striped off-shoulder top and blue jeans against a plain background

Meet Me Downtown Top
$34.00
$34.00
$34.00
Woman wearing a white polka dot dress against a plain background

London Muse Dress
$48.00
$48.00
$48.00
MORE SIZES: XS-L
girl wearing denim short summer dress

That Summer Feeling Dress
$40.00
$40.00
$40.00
MORE SIZES: XS-L
Woman wearing a white t-shirt with a graphic design, standing against a plain background

The Lovers Club Top
$30.00
$30.00
$30.00
MORE SIZES: S-XL
Woman wearing a light blue jumpsuit against a white background

Full Of Love Outfit Set
$55.00
$55.00
$55.00
woman wearing a floral tank top with a white background

Covent Garden Top
$28.00
$28.00
$28.00
Woman wearing a dark blue sweater and jeans against a white background

Alright Lovely Top
$44.00
$44.00
$44.00
MORE SIZES: XS-L
Woman wearing a light blue denim skirt with belt details

Off Duty Mini Denim Skirt
$40.00
$40.00
$40.00
MORE SIZES: XS-L
Woman wearing a denim blue mini dress against a white background

Bluebell Lane Dress
$42.00
$42.00
$42.00
Woman wearing a red gingham mini dress with puff sleeves against a white background

Lady In Red Dress
$44.00
$44.00
$44.00
MORE COLORS
pink necklace on a woman wearing white shirt

Color: Blue

Beaded Babe Necklace
$15.00
$15.00
$15.00
Person wearing a necklace with a heart-shaped pendant on a white background

Left My Heart In Soho Necklace
$15.00
$15.00
$15.00
MORE COLORS
three pairs of polka dot socks

Color: Pink

Proper Polka Ruffle Socks
$10.00
$10.00
$10.00
MORE SIZES: S-2XL
Two women wearing MOTHER sweatshirts

Mother Crewneck
$44.00
$44.00
$44.00
MORE SIZES: XS-L
Woman wearing a white outfit with a necklace against a plain background

Halo Set
$55.00
$55.00
$55.00
Woman wearing a black top with white lace details against a light blue background

Baby Doll Tank
$34.00
$34.00
$34.00
MORE SIZES: XS-L
Woman wearing a black top with white lace trim and a black polka dot skirt on a light gray background

Moonlight Dottie Mini Skirt
$34.00
$34.00
$34.00
MORE SIZES: XS-L
Woman wearing a red off-shoulder top and red and white striped shorts against a white background

Layover Lounge Set
$54.00
$54.00
$54.00
SALE
Woman wearing a blue patterned pajama set against a white background

Honey Dreams Pajama Set
$40.00
$40.00
$48.00
MORE SIZES: XS-L
Woman wearing a pink t-shirt with graphics and text, standing against a light background

Morning In Paris Top
$30.00
$30.00
$30.00
Person wearing a white t-shirt with beaded designs on a plain background

Garden Fresh Top
$30.00
$30.00
$30.00
MORE SIZES: XS-L
Woman wearing a blue tank top with text on a white background

Dock & Depart Top
$28.00
$28.00
$28.00
Hand holding a pack of gold hoop earrings against a white background

Stacked Up Earrings
$15.00
$15.00
$15.00
MORE COLORS
Woman wearing a blue tank top and jeans against a plain background

Legendary Athletic Tank
$25.00
$25.00
$25.00
MORE COLORS
Two women posing outdoors with colorful hats and tank tops.

Color: Orange

Sunkissed Hat
$20.00
$20.00
$20.00
MORE COLORS
Woman wearing a floral-patterned one-piece swimsuit against a plain background

Sail Away One Piece
$38.00
$38.00
$38.00
MORE OPTIONS
Person wearing a green bikini with decorative belt against a white background

Warm Sand Body Chain
$15.00
$15.00
$15.00
Woman wearing a yellow floral bikini against a white background

Spring Fling Bikini
$38.00
$38.00
$38.00
Woman wearing a black and white swimsuit against a plain background

Old Hollywood One Piece
$40.00
$40.00
$40.00
girl wearing multicolor patterned one piece swimsuit

One & Only One Piece
$40.00
$40.00
$40.00

Who we are

 It started with the search for the perfect mascara.
  
    In 2018, Brooklyn & Bailey created the formula they couldn’t find — one that lengthens and volumizes in one easy step. That became our Blackout Mascara and the beginning of Lash Next Door.
  
    In 2020, we expanded into apparel and accessories, and in 2025, added Espresso Brown Mascara for a softer take on our signature formula.
  
    One mascara started it all. We’re just getting started.
  

What makes us different


    We’re all about creating products that are fun, functional, and made for everyday life. From our signature mascara formulas to our apparel and accessories, every product is designed with the details that make you actually want to use it.
  


    We’re also constantly listening to our community — whether that means creating a new mascara shade you’ve been asking for or bringing back a favorite style.